Optum Health needed to create images of a nurse call center for their client AARP. And they needed them fast. An empty wing of Optum headquarters in Eden Prairie proved to be the perfect place to dress and stage the 3 day shoot. Working with Art Director Dave Henderleiter and Creative Producer Kim Toconita of The Carrot Agency, we were able to cast and prop the ficticious call center with over 28 talent in less than a week. Thanks to a terrific crew that really dug in and made it happen without a hitch!



Photographer: Jim Henderson

Art Director: David Henderleiter

Creative Producer: Kim Toconita

Agency: The Carrot Agency

Photo Producer: Conor Callahan

Photo Assistant: Duane Lage

Agency: The Carrot Agency