A trip to Florida in December is never a bad thing. And shooting with Rachel Roddy and Lisa Crawford from Martin/Williams makes it even better. I spent 4 days driving the backroads of northern Florida with my producer, Conor Callahan, searching for farms and real farmers to shoot for M/W client Syngenta. These guys were the real deal and a pleasure to meet and photograph. Plus, staying on a beautiful white sand beach in Pensacola wasn’t too bad either. 



Photographer: Jim Henderson

Art Director: Rachel Roddy

Art Buyer: Lisa Crawford

Photo Assistant: Jason Wood

Agency: Martin/Williams