Preston Kelly and client HealthPartners called with 3 new ads to shoot for their ongoing "Make it ok campaign”. The ad concepts highlight the fact that most of us simply shut down or don’t know what to say. The campaign encourages people to be willing to have an open dialogue with friends and family regarding depression and mental illness. Our challenge in shooting these were to capture that uncomfortable moment. Kudos to Peter Tressel and Krista Kraabel at PK on how the finished ads turned out. Nicely done guys and thanks for letting us help on this important project.
Photographer: Jim Henderson
Executive Creative Director: Chris Preston
VP/Creative Director: Peter Tressel
Sr. Production Manager: Krista Kraabel
Producer: Conor Callahan
Photo Assistant: Duane Lage
Agency: Preston Kelly