We had done a motion piece previously for the folks at 3M Cubitron, and their auto body division liked it so much they wanted one for their customers. Writer, Lyle Wedemeyer, and myself concepted the videos and my production team and I shot the motion as well as stills during the one day shoot in beautiful Vadnais Heights. I cast the actual body shop workers for the shoot as well as one outside talent we brought in. We shot A and B cameras (RED Epics) to enable us to get lots of footage and I also shot still portraits of the guys along the way. The dust was flying-literally-but at the end of the day we were able to deliver a lot of cool stuff.


Photographer/Director: Jim Henderson

Art Director: Jim Henderson

Writer: Lyle Wedemeyer

Producer: Conor Callahan

Camera: Alex Horner, Jules Ameel

Agency Producers: Stan Prinsen, Liz Wingate

Editor: Todd Johnson/ Chop Shop

Account Supervisor: Michael Gugala

Account Manager: Vanessa DeBruijn

Marketing Supervisor: Eryn Nelson-Thompson

Agency: Karwoski & Courage