My pal, Jill Palmquist, asked me to design and art direct a direct mail piece she was working on targeted at women for LifeTime Training. She also had another piece that designer Katherine Lamm was art directing for LifeTime Spa that needed some new images. We spent one day in studio shooting portraits of babies, girls and women that we cast from LifeTime employees (and one woman Jill Facebook stalked until she agreed to do it) for the Training piece, and a second day shooting the spa images with fashion models. Still with me? Anyway, after the shoot, the folks at LifeTime decided they wanted us to use the images to make a :60 video instead. Ok, no problem. Jill and I worked with the team at Crash & Sues on the video and it all turned out pretty cool. The world of Jill works in mysterious ways.
Photographer: Jim Henderson
Creative Director/Writer: Jill Palmquist
Art Director: Emily Ray
Art Director: Katherine Lamm
Senior Integrated Producer: Amy Demarest
Director of Project Operations: Kat Dalager
Producer: Conor Callahan
Photo Assistant: Duane Lage
Hair/Makeup: Robb Kelly
Stylist: Jamie Henderson
Agency: Life Time Fitness
